Key facts:
The German machinery and equipment industry is under pressure like never before. Markets are stagnating, new competitors are disrupting established positions, and customers are demanding outcomes. Yet this moment of disruption is also a moment of opportunity.
Based on a survey of nearly 200 senior executives and backed by in-depth expert insights, this study reveals where the industry stands today, which business models hold the greatest promise, and what separates the companies that are successfully reinventing themselves from those falling behind.