Nearshoring vs. offshoring

European manufacturers face mounting pressure in 2026, with 80% struggling to predict the future amid geopolitical and economic uncertainty.

The old rules have changed. Speed is now achievable in Asia. Automation can make domestic production competitive. Meanwhile, once low-cost markets face rising wages and labor shortages. Yet most companies still make fragmented, cost-driven decisions based on outdated assumptions.

The question is no longer nearshoring versus offshoring - it's how to configure your value chain for both operational performance and revenue growth.

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Why CEOs must move beyond best-cost-country thinking to unlock full potential of value chain configuration

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