From MedTech to WellTech

The healthcare landscape is undergoing a monumental transformation, shifting from traditional treatments and disease management to empowering individuals with tools for lifelong well-being. As the boundaries between clinical care and daily life blur, a consumer-centric approach emerges, driven by personalization, prevention, and empowerment, introducing a pioneering category within MedTech: WellTech.

This study explores how the convergence of consumer technology, MedTech, and data ecosystems is reshaping the future of health. With insights drawn from 1,500 consumers across the United States, the United Kingdom, and Germany, along with interviews from industry leaders, our analysis reveals a rising demand for accessible, evidence-based, and reliable preventive solutions.

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Empowering the future WELLcare ecosystem

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