Rethinking obesity

The obesity and weight loss industry is witnessing remarkable growth, fueled by increasing obesity rates. While this market is diversifying with innovative diet foods, online programs, fitness equipment, and the emergence of GLP-1 receptor agonists, many weight loss efforts remain short-lived.

This dynamic presents both a challenge and an opportunity: to convert the high, yet fleeting, consumer demand and willingness to invest in weight loss solutions into a sustainable, long-term journey towards weight management and effective obesity prevention. Beyond individual health and wellness, obesity poses a substantial global financial burden, projected to reach $4.3 trillion by 2035.

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Rethinking obesity

Cross-sector, consumer-centered strategies to embed lasting change

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English

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