Physical AI: Intelligence in motion

Physical AI represents the next evolution of artificial intelligence: AI systems that perceive, reason about, and act within the physical world. Embedded in vehicles, robots, drones, medical devices, and infrastructure, these systems operate under real-world constraints while performing physical work - moving objects, navigating environments, and interacting with humans.

Early deployments already exist across logistics, manufacturing, mobility, healthcare, and defense. The combined Physical AI market potential is approximately €430 billion by 2030, driving unprecedented AI-driven value creation across industries. The critical question is how companies position themselves within this emerging ecosystem to capture value across the technology stack.

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A strategic guide to capture value as AI enters the real world

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