Utility companies presently face the digital reckoning that industries such as media and retail went through years ago. The experience of other sectors shows that there are only two options: transform your business to generate new value for customers by adding profitable digital business models – or lose your market. The good news for utility companies is that, amid the clean energy transition, adding services that are an extension of their established business of generating, transmitting, or selling energy offers unmatched opportunities. Companies that position themselves at the forefront of the transformation will have the advantage.

This study elaborates on the opportunity and challenge for digital business models (DBMs), where the greatest potential for synergies with the core business lies, and how to establish the necessary capabilities. We surveyed more than 300 European experts across the utilities' value chain about their expectations for digital transformation, their progress in adding new products and services, and the factors holding back change.

Register now to find out which digital business models hold considerable commercial potential for utilities in the future.