The future of grocery shopping

Two years of pandemic disruption caused a surge in online grocery shopping. As a result, grocery shopping will be significantly different in the future and the winning business model will be omni-channel. Food retailers will need to fully integrate their physical and digital channels. Consumer expectations and behavior will shift as digital natives become a leading retail customer segment and all age groups increasingly embrace online shopping.

Our study shows how the grocery shopping market is changing, presents customers’ expectations and the most promising business models. It becomes clear that online grocery retailing will make greater and greater inroads into the traditional market in the decade ahead. While brick-and-mortar stores will still have a significant market share, their revenue and profitability will be eroded as consumers take advantage of the convenience of new digital services.

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