Customer-led transformation in pharma: Rise of the customer experience

As the traditional, ‘share of voice’-driven promotion model in pharma is becoming increasingly unsustainable, the companies that successfully innovate around the customer experience will secure leading positions in the mid term. Many pharma companies have already started transforming their customer engagement. As the pandemic has intensified the pressure on traditional engagement models, companies have started to realize that they lack an overall vision, strategy and, most importantly, content for delivering new experiences. They have also recognized new needs in their people capabilities and mindset, as well as in their risk, regulatory, and change management processes.

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Customer-led transformation in pharma: <br> Rise of the customer experience

Customer-led transformation in pharma:
Rise of the customer experience

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