PwC

B2B2C insurance as a major growth disruption today

The B2B2C model is no longer a rising trend—it’s a structural shift in how insurance is distributed and experienced. As embedded insurance becomes a key growth lever for traditional players, Insurtechs, and distribution partners alike, understanding how to navigate this transformation is essential.

This report explores the drivers behind the B2B2C surge, the strategic enablers required to compete, and the opportunities it unlocks across the insurance value chain.

Fill out the form to explore how insurers can embrace this evolution and position themselves for success in a rapidly changing market.

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